Nike is set to test the shoe market this fall with the release of two LeBron James sneakers--the LeBron X Plus and the LeBron X. LeBron showcased the X at the recent London Olympic Games, with the Plus now set to retail for a monstrous $315. The all--new basketball sneak features groundbreaking technology that is sure to blow everyone away. ShoesTV has all the latest on this unbelievable shoe and price tag.
The impressive LeBron X Plus.
The standard LeBron X retails for around the $175 mark--standard for a quality basketball sneaker these days. The LeBron X Plus sneak, however, is one of a kind and will be equipped with electronic motion sensors. The all--new sneaker allows an athlete to track various metrics, including how high they are jumping.
These are no ordinary shoes though, they are designed for the high school or college player that is looking to get the absolute most out of their performance. It's a market worth trying to crack for Nike, seeing as they already own nearly 95% of the basketball shoe market in the United States.
Nike footwear and clothing is going through a price change--with all products increasing up to 10% in price. It's an interesting time for Nike, with recent quarterly figures indicating gross margins are down 0.5%, though general sales of basketball shoes that cost more than $100 have gone up 50% in the last month.
The LeBron X out on the court at this year's London Olympic Games, taking LeBron & Team USA to gold.
Nike has definitely come a long way in the development of their basketball shoes. Back in 1986 the Air Jordan II broke the $100 barrier, and by 2002, the Air Jordan XVII was up at $200. A new barrier is about to be broken, and it's just a matter of time before we see how the avid Nike fans take the news.
Photos courtesy of Nike.